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Cambridge IGCSE™ and O Level Business Studies Revised Third edition Workbook

Cambridge IGCSE™ and O Level Business Studies Revised Third edition Workbook
Cambridge IGCSE™ and O Level
AUTHOR(S):
Veenu Jain / Alex Smith
REGION:
Australia & New Zealand
LEVELS:
Year 11 / Year 12
SUBJECT AREA:
International Education
ISBN:
9781108710008
PUBLICATION DATE:
14/03/2019
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This series helps students to develop the analytical and research skills they need to develop for business studies. With plenty of opportunities to practice, students will quickly gain confidence in structuring arguments and writing clear, coherent and creative responses. This workbook matches the Cambridge IGCSE and O Level Business Studies syllabuses and contains a series of scaffolded exercises that enable progression through topics and skills. The answers to the workbook questions are available at cambridge.org/9781108710008

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How to use this book
Introduction
Developing skills
Section 1. Understanding business activity: 1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Exam-style questions
Section 2. People in business: 6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication
Exam-style questions
Section 3. Marketing: 10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Exam-style questions
Section 4. Operations management: 15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Exam-style questions
Section 5. Financial information and decisions: 19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts
Exam-style questions
Improve your answer
Section 6. External influences on business activity: 24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy
Exam-style questions
Index
Acknowledgements

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Veenu Jain
Alex Smith

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