Cambridge VCE Business Management Units 1&2 Third Edition (print and digital)

This new edition of Cambridge VCE Business Management, authored by some of the most authoritative Business Management educators, will not only ensure students are fully prepared for VCE success but will arm them with a greater understanding of business environments to help them thrive in a wide range of industries.

What’s new for students?

• The very best assessment and exam preparation available now includes chapter review sections with exam-style questions, exemplar responses and marking allocations AND review chapters for each Area of Study with illustrated mind-maps and dot point summaries for each key knowledge point.
• Developed, designed and structured to be accessible and engaging for EVERY student, the AoS key knowledge dot points are distributed over several chapters to allow for more thorough coverage.
• At the start of each chapter ‘What’s ahead’ flowcharts signpost the upcoming content while Kickstarter activities engage students in the topic through classroom discussion and stimulus materials.
• Learning Intentions aligned to the key knowledge and skills from the study design and Success Criteria checklists bookend each chapter so students can see what they need to master and track their own progress.
• New up-to-date and relevant case studies and media articles have been incorporated to engage students with contemporary business practice, environments and issues.

What’s new to support teachers?

• A new Exam Generator allows teachers to create custom practice exams from past VCAA questions and VCAA style questions. Questions can be filtered by difficulty, AoS or key term.
• A range of easily accessible downloadable resources include activity worksheets, suggested responses, PowerPoint files, teaching programs and more.
• The powerful Learning Management System offers a host of reporting tools and a task manager to help monitor student progress.

Learn more at cambridge.edu.au/vcebusman

UNIT 1 PLANNING A BUSINESS
Area of Study 1
The Business idea
1 The business idea
2 Business concept development - ‘getting off the ground’
3 Business contributions to society - innovation and entrepreneurship
Unit 1 Area of Study 1 review

Area of Study 2
Internal business environment and planning
4 Internal business environment and planning – business structures and models
5 Resourcing, locating, financing and support services for a business
6 Business planning and corporate social responsibility (CSR)
Unit 1 Area of Study 2 review

Area of Study 3
External business environment and planning
7 External business environment and planning: macro factors
8 External business environment and planning: operating factors
Unit 1 Area of Study 3 review

UNIT 2 ESTABLISHING A BUSINESS
Area of Study 1
Legal requirements and financial considerations
9 Establishing a business – legal requirements and external professionals
10 Establishing a business – policies and procedures Unit 2 Area of Study 1 review

Area of Study 2
Marketing a business
11 Marketing the business
12 Marketing mix, product life cycle and marketing strategies, features and value of customer relations and technological developments in marketing
13 Public Relations and corporate social responsibility management considerations
Unit 2 Area of Study 2 review

Area of Study 3
Staffing a business
14 Staffing a business
15 Recruitment and selection of staff
16 National Employment Standards, employer and employee expectations, legal obligations for staffing, employee induction and CSR considerations relating to staff
Unit 2 Area of Study 3 review

We want to give you the opportunity to view sample pages of our titles so it's easier for you to make decisions.

• A sample chapter is available for preview on Cambridge GO